7 things I don’t regret spending money on as a freelance graphic designer... the last one might surprise you!
Adobe Creative Cloud + Adobe Stock Industry standard design software I have been using since 2004. I add on an Adobe Stock subscription...
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Alex Williams
1 min read
Should I Rebrand?
If you've been asking yourself the question "should I rebrand?" then have a look at this flow diagram to help you figure out the answer....
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Alex Williams
2 min read
How I can help you improve your brand
Curious about how my graphic design skills and branding expertise can help your business? Let me tell you the ways I can help you improve...
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Alex Williams
4 min read
How to name your brand
It’s such a big decision to name your business or brand and when you don’t feel you have the right name, it can stop you from moving...
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Alex Williams
2 min read
20 things I've learnt about Instagram since 2017
I’ve managed various business (or creator) Instagram accounts since 2017 and this is what I’ve learnt... 1. Size doesn't matter (Follower...
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Alex Williams
2 min read
Don't let your brand be like Will Smith in The Pursuit of Happyness
Do you remember that scene in The Pursuit of Happyness where Chris Gardener (played by Will Smith) turns up to his very important...
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Alex Williams
1 min read
Using the colour picker tool on Instagram Stories
Use Instagram's built in colour picker tool on Stories to keep your brand looking consistent. Upload a background which contains one of...
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Alex Williams
3 min read
5 things that are cheapening your brand
I'm dropping the brand truth bombs today. Strap in, let's go... Building a business is no easy ride, so I totally understand that you...
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Alex Williams
3 min read
How to improve your Instagram grid aesthetic
Eurgggh, as if creating content for your social media wasn't enough, you also have to make it look pretty for Instagram. As a small...
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Alex Williams
2 min read
(Brand) Consistency is Key
Consistency is a key factor in building a strong and recognisable brand. Here are some reasons why it’s important to keep your brand...
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Alex Williams
3 min read
5 Quick tips to improve your brand
With these simple tips you can dramatically improve your brand presence with little effort. From keeping consistent, to making it easier...
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Alex Williams
2 min read
5 things a brand identity designer can do for your business
A brand identity designer can visually improve your business, but there are other benefits of working with a professional designer......
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Alex Williams
1 min read
What is a brand identity designer?
A brand identity designer is someone who designs the look and feel of a company's brand. They create logos, colour palettes, fonts, and...
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Alex Williams
2 min read
What’s the difference between a logo, a visual identity, a brand and a brand identity?
When building up your business, you might have heard different terms like: logo design, visual identity design, branding, brand identity...
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Alex Williams
2 min read
Why defining your brand values will help your business
Defining your brand values will help give your business purpose and direction, but let’s break it down into bite sized chunks of...
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Alex Williams
2 min read
5 easy steps to your dream brand identity!
Making the decision to invest in working with a brand identity designer can seem daunting. This is why I've broken down my process into 5...
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Alex Williams
2 min read
What's included in my Signature Brand Identity Package
My signature brand identity package includes all the things that I think are essential to establish (or level up) your brand. 1-2-1...
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Alex Williams
2 min read
5 EASY ways to improve your brand for FREE
I totally understand not every business can afford a full brand identity package, but let me share some quick and easy ways you can...
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Alex Williams
3 min read
4 Easy Ways to Help Pick Your Brand Colours
Are you unsure how to choose the right colours for your business? Find out four really helpful ways to spark colour inspiration so you...
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Alex Williams
2 min read
Why is a Favicon Small, But Mighty?
Find out what a favicon is, why it’s important and why you need a custom one for your own website! What is a Favicon? A favicon - short...
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