Starting a new brand and not sure where to start?
Follow my brand blueprint to keep you on track.
The name
Decide on brand name. Ask yourself does the name make sense?
How does it look when it’s written with no spaces?
Check Instagram to see if the handle is available and also check to see if the domain name is available using a website such as 123reg.com
About
Brand personality - How do you want to be perceived?
Brand values - What does the brand stand for?
Unique Selling Point (USP) - What do you want to be known for?
Who and why
Define your target audience - Be specific with your target audience.
Brand’s mission - What do you want to do right now?
Brand’s vision - What’s the future for your business?
Brand Identity
Create a logo - Use free tools like Canva or Adobe Express to get your business up and running and hire a professional designer when you want to level up.
Pick a colour palette fonts to match your brand’s vibe.
Consider working with a professional photographer - it will add so much value to your brand.
Your offer
Finalise your core products or services - Do your products or services match the style and ethos of your brand?
Think about price and positioning.
Evolve, improve and simplify your offering over time. Don’t overcomplicate your offering. Make it easy for your customers to consider their options and make a purchase.
Marketing
Where will you be selling your products or services? Where will you be directing your customers to? Will you have a website?
Think about making connections through storytelling.
You want to make a good impression, so consistency is extremely important.
Download this info in a checklist format 👇
Want more in depth information about building a brand on a budget?
Purchase my book on Amazon (Kindle version available too!)
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