My signature brand identity package includes all the things that I think are essential to establish (or level up) your brand.
1-2-1 Consultation
An initial 30mins - 1 hour consultation (in person* or Zoom) so I can find out more about you, your business ideas so far and any other good stuff to capture!
*If local to Middlesbrough
Mood Boards / Direction
Based on your initial ideas, I create 2 or 3 mood boards to help form a direction for your brand. I’ll use: fonts, colour, patterns, textures, inspirational images and any other graphics I think are relevant to start shaping your exciting new brand.
Primary Logo
Once you’re happy with the mood board and direction, I'll move onto idea development for the main logo. This is where the magic happens! I’ll present a selection of logo concepts to you via email so you can choose the one you love - and I’ll make any tweaks until it's perfect.
Alternate Logo, Submark, Favicon
When you’ve approved the primary logo concept, I’ll roll out the branding to the alternate logos and submarks. Having this additional scope means that your business can always be recognised through professional and consistent branding wherever and however it’s being promoted.
Colour Palette and Fonts
I create a bespoke colour palette for you and, once finalised, supply you with all the colour codes so anytime you need to refer to your brand colours (HEX codes or RGB/CMYK values) you'll know exactly where they are. I'll also suggest fonts that I think complement your brand's vibe.
Brand Guidelines
As a document I put together for you, this one really is key. It contains and communicates everything about your brand identity. Bringing together the whole visual essence of your business, it’s incredibly useful for using as a reference point when you’re working with others or making decisions. It keeps your brand identity on track!
Final Files
Nearly there! The last step is handing over the final logo files and brand assets. I save each brand asset and create a portal where you can easily view all your files and download them to your computer.
Aftercare
I know that sometimes setting up new branding and using it in the best, most consistent way can be a little daunting, so if you need some initial guidance with getting the most out of your new logos and brand assets, I’m here to help.
Extras
With my signature package you’ll have all the essentials for a strong, recognisable brand. Many small businesses want to keep building on and embedding their brand by increasing its exposure through different opportunities.
As an AWD client you'll get exclusive access to tap into my graphic design services. Here's some examples of what I can help with:
Social Media Starter Package (Instagram feed mood board, templates, icons graphics)
Social Media Content Design (Single posts, carousels, video editing for TikToks + Reels, caption writing and hashtags)
Business Stationery Bundle (Business cards, letterheads, compliment slips)
Shop Small Bundle (Postcards, stickers, loyalty cards)
Event Bundle (Roller banner pop up, flyers, business cards)
Brochure Design (A5 or A4 brochure design (8 - 32 pages)
Wix website design (5 page brochure site with elements such as contact forms, newsletter sign up etc)
Digital illustration
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